Monday, 13 March 2017

3.1

Today we had a lecture on grids and composition, which was useful for considering how our brochure will go together and how it will be structured.

In studio time we drew up some quick thumbnails of potential brochure layouts, marking out key information (title, blocks of text, images etc.) within the grid space provided. This will make it easy for collating my information together in my InDesign file now that I have considered how it should fit within the space.

We then looked at the collages we'd created so far to get feedback/critique. The feedback I received was that I should begin to find my set style and keep this similar across all my collages, as at the moment they all look very different. It should be obvious what each collage says yet they should all relate, too, and be a cohesive set. I should also consider having a strong single focal point instead of lots of things drawing the eye. We also then looked at how the collage creations could fit within the brochure layout plans we'd sketched, eg. a picture of someone lying down could work nicely with a horizontal brochure instead of vertical.

For independent study I will continue to create my visual compositions. I will also look into visual precedents, influential graphic styles, and artist models, particularly those that involve type and image. I will also need to begin writing the content for my brochure. I will also need to set up my InDesign file (12 page, A5 document) and begin to place my text and imagery.

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